Dato Cheong graduated from the University of Nottingham, United Kingdom, with a Bachelor of Science degree in Plant Biotechnology.

Dato Cheong ventured into business and entrepreneurship industry at the age of eighteen, assisting his parent’s business. He joined the management team in a large Recycling, Manufacturing, Trade and Exporting Factory. During his 3 years in this managerial role, he developed Business & Risk management skills, International Marketing Strategies, and expanded his entrepreneurial skills.

Dato Cheong has been a director of Top Sifu(M) Sdn Bhd, a company based in Semenyih with annual revenues of RM 3.2 million that employs approximately 21 employees in the Food & Beverages industry and Recycle Manufacturing industry, respectively. In 2012, he established his own Food & Beverages Import and Trading company, Zi Ma Xing Trading (XIAMEN) Co. Ltd, in Xiamen China. During the first 2 years in China, the company grew its operational footprint despite financial and operational difficulties, allowing him to build his management experience.

Dato Cheong regularly travels between Malaysia, China and Australia. He received the top 20 Young recipients of Asia Excellence Entrepreneur Foundation Award (AEEF) of Malaysia in 2019. He is also the managing director of Actcelerate International Group Ltd (AI Group), listed company in NSX Australia since 2018.

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